Kinetic typography has been a fascination of mine for quite some time, and I always enjoy seeing it done extremely well. Jarrett Heather is an amazing animator of kinetic typography, though he only seems to have done two videos that I can find.
While most kinetic typography animators are successful in utilizing timing and rhythm, Heather goes above and beyond. He uses differing iconography and visual styles to give the narrative of the song an extra kick in the pants that propels it from kinetic typography to a fully fledged music video.
